AVEVA x Momentum Data - Success Board

THEN

In 2020, Nora-Lisa Salhi, Marketing Manager Southern Europe, kicked off the first campaign as an innovative way to generate demand across various sectors.

She chose Social Selling with Momentum Data for its ability to achieve account-based targeting at scale in France.

After the first campaign's strong successes, we expanded our collaboration to find new clients for multiple Marketers, first throughout EMEA and then across the world.

3 years later, AVEVA has run Momentum Data's campaigns targeting 44 countries globally.

16 sales reps' profiles have been leveraged to grow the collective AVEVA network by 3,000 new, relevant and qualified connections.

This board is designed to help spread the word to other AVEVA Marketing and Sales teams that will benefit from Momentum Data's AI-powered ABM Social Selling.

NOW

A strong history: How we arrived at working together in 44 countries

Momentum Data's algorithm identified AVEVA's potential key target companies and contacts, and leveraged the sales reps' profiles to expand their LinkedIn networks and generate highly targeted and high-value sales opportunities.

So, how did these programs work?

AVEVA's highest-performing messaging

Optimize the LinkedIn profiles of AVEVA's sales team.

Define target audience & grow network on LinkedIn.

Send messages & follow-ups using A/B-tested best practices.

AVEVA's sales team takes over the pre-qualified conversations.

Hello {{FIRSTNAME}},

Great to connect here, especially as there’s no chance to meet up at conferences these days.

{{COMPANY}} is one of our most valued clients, and part of my role at AVEVA is to ensure that you and your team are taking full advantage of all the services and solutions available to you.

I have prepared a special page with a short intro to myself and some further information about topics that I think might interest you based on our extensive work with {{COMPANY}} so far.

Please take a look: {{URL}}

If any of these subjects are of interest, it would be great to speak soon.

Hello {{FIRSTNAME}}, thanks for connecting with me here.

As a Strategic Account Manager here at AVEVA, I manage our client relationships in DACH.

If you’re not familiar with us, we are one of the leading software providers for the Process Manufacturing Industry and offer the most advanced set of tools for Process Simulation and Digital Twin.

I would love to show you and your team our new capabilities around Sustainability. For example, how you can use simulation to rapidly evaluate process options and test various what-if scenarios to optimise your carbon-emissions. The idea is to show a few success cases of similar companies so you will be able to benchmark with your existing setup and also share some general industry trends and insights.

If this sounds interesting to you, would you be available for a quick chat and a demo in the coming days?

Best regards,

Guten Tag {{Herr|Frau}} {{LASTNAME}}, vielen Dank für das Vernetzen.

Als SaaS-Experte unterstütze ich meine Kunden dabei, ihre Lieferketten, Fertigung, Planung & Zeitplanung sowie Produktion zu optimieren, um Wachstum und Agilität zu verbessern.

Unsere Lösung basiert auf einer umfangreichen Datenbasis, die langfristige Trends und Optimierungen ermöglicht. Mit effizientem Einsatz von Material, Mitarbeitern und Energie steigern wir den Overall Equipment Effectiveness (OEE) und stärken Ihre Resilienz gegenüber externen und internen Einflüssen.

Gerne würde ich Ihnen in einer 15-minütigen Demo zeigen, wie unsere Lösung {{COMPANY}} bei Effizienzsteigerungen helfen und Wettbewerbsvorteile verschaffen kann.

Hätten Sie in der kommenden Woche Zeit für eine kurze Vorstellung?

Freundliche Grüße,

Meet Luisa, AVEVA's Account Manager

Long-term commitment to AVEVA as dedicated Key Account Manager
Specialist in ABM and Social Selling
Grew up in Nuremberg, Germany before moving to Barcelona
Loves hiking, dancing, and going for runs with Link, her massive husky dog

Who exactly is Momentum Data?

Founded in 2017 and based in London & Barcelona, Momentum Data is the leading ABM Social Selling program for Enterprise Marketing & Sales teams.

Account-Based

Targeting:

outreach to specific, high-value target accounts

Non-stop assistance: dedicated Account Manager walks participants through the whole process

What makes Momentum Data's campaigns uniquely effective for AVEVA?

Compliant & Secure to address AVEVA's GDPR and data security requirements

Proprietary Tech:

AI and RPA (Robotic Process Automation) allows for ABM at scale

Momentum Data specializes in B2B Enterprise clients in the software, technology, and industrial sectors, working with some of the largest in the world.